You Are Not A Generic – Stop Marketing Like It
You can’t be all things to all people. Frankly, you can’t even be all things to all of your customers and prospects. We all intuitively know this to be true, yet the way most B2B (business-to-business) [...]
Growing Your Business One Email At A Time
Growing a small business is anything but easy. It requires long hours, grueling work, and, often, hundreds of prospecting emails. The preferred method of meeting potential clients is through a mutual contact, however, almost as [...]
12 Do’s and Don’ts For Social Media Success
Social media has changed the way that both individuals and brands view, communicate, and interact with the world. What was once only a guilty pleasure has grown into a marketing tool and necessity for small [...]
B2B Marketing Isn’t About Playing It Safe
“It’s all a mistake…until it works.” – Seth Godin When was the last time you saw a commercial from a local car dealer that looked markedly different from every other car dealers’ ads? Sure, they use [...]
5 Benefits of Integrated Advertising for Small Business
Most small business owners all too often find themselves in this place – patching together marketing pieces and advertising campaigns as-needed. Hopefully they have a similar look and feel, but since spending time on marketing takes [...]
Important, Knowing Your Audience Is. Yes, Hmmm.
Where does effective communication start? It’s the appropriate awareness of your audience and engaging with them in the way they are most open to receiving your message. The problem communicators face is they don’t approach their tradecraft [...]
