24 Communications announced today that it has received a Gold Hermes Creative Award for the “Live Here, Buy Here” campaign which the agency created for the Elmore County Economic Development Authority in partnership with the Elmore County Commission. The integrated marketing campaign includes multi-channel resources to promote consumer spending within Elmore County, Alabama.
The businesses and organizations within Elmore County depend on their local communities — and the citizens within those communities — to survive and thrive. “The benefits of local purchasing are significant; however, one of the challenges our clients faced was communicating all of these long-term benefits to the citizens of Elmore County, especially when they’re not visible in the moment,” said Jennifer Solt, CEO of 24 Communications. “We were pleased to be involved in the development of a campaign to support local businesses and ultimately improve the quality of life in our communities,” Solt said.
“Sourcing local business is not just a trend, it’s an important step toward sustainable business and the overall health of the county’s economic wellbeing,” said Cary Cox, Executive Director of the Elmore County Economic Development Authority. “Sustainable business development and a sustainable economy depend on balancing sales with the ability to maintain growth. This campaign will go a long way toward helping us achieve these goals,” he said.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials, marketing and communication programs, and emerging technologies. This year’s competition included over 6,000 entries from throughout the United States, Canada, and dozens of other countries. In addition to the Gold Hermes Award, 24 Communications also received Silver NYX Marcom Award recognition for the campaign.
About 24 Communications
24 Communications is an award-winning, full-service marketing and advertising agency with locations across the state of Alabama and Georgia. Specializing in brand identity, strategic marketing and advertising, website design, and public relations, 24 Communications has enabled a broad range of business-to- business and business-to-consumer clients effectively leverage the latest technology, open-source platforms, social media, and traditional marketing strategies to achieve their unique sales, marketing, and advertising goals.
About the Elmore County Economic Development Authority
The purpose of the Elmore County Economic Development Authority (ECEDA) is to improve economic growth in Elmore County, Alabama by encouraging new and expanded business, industry, commerce, quality residential development and tourism. ECEDA’s primary objectives include promoting industry and trade while assisting the governing bodies of Elmore county in their pursuits with activities that emphasize improving the overall quality of life in the county. Learn more at www.ElmoreEDA.com.