The City of Tuscaloosa engaged 24 Communications to strengthen two public-facing services: Tuscaloosa 311 and the Tuscaloosa Farmers Market. Our team developed a new logo and full visual system for Tuscaloosa 311, along with clean, functional layouts that support the city’s non-emergency call center and its mission to connect residents with reliable information and services.

We also created the brand identity and website for the Tuscaloosa Farmers Market, housed at the Tuscaloosa River Market along the Black Warrior River. With more than 60 vendors offering Alabama-grown produce, baked goods, meats, and artisan products, the market needed a modern, approachable brand that reflected its role as a year-round community hub.

The new website put essential details front and center, giving residents and visitors a clear snapshot of what to expect at each market. The flagship logo, by illustrator Avery Solt and senior graphic designer Shelton Roach, earned a Platinum Hermes Award.

Across both initiatives, the goal was the same: practical design rooted in the city’s character, built to serve the community.