Website Creative Brief

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Contact Information

Your Name(Required)

First Last

Company Name

Your Email Address(Required)

Email Address Confirm Email Address

Are you a new or existing client of 24?(Required)

New Client

Existing Client

Your Phone(Required)

Background Information

Include any information that will be helpful to the designer, copywriter, developers and account manager.

Is there an existing website?(Required)

Yes

Have you already purchased a domain?(Required)

Yes

What is your preferred domain name?

Include a few options, just in case one is not available

Where is the website hosted?

Ex: GoDaddy, Network Solutions

What is the domain?

Do you have access to the domain?

Yes

Do you have access to the domain?

Yes

Where is the domain registered?

Ex: GoDaddy, Network Solutions

Where is the domain registered?

Ex: GoDaddy, Network Solutions

Where will the website hosted?

Ex: 24 Communications, GoDaddy, WP Engine

Messaging

Who is the target audience?

What is the message we need to communicate? What information will be provided on the website?

Is copy being provided? If not, where will the content come from?

Create an outline of the website pages in the space provided.

List the contact information that belongs on the footer and contact page.

List social media links that need to be included.

Are any online forms needed? Ex: contact form, newsletter subscription, etc. Who should receive submission notifications for each form?

Creative Requirements

Imagery

Stock Images

Custom Photography

Color Scheme

Branding

What logo should be used? Ie: Corporate logo, campaign logo, both...

Fonts

Competitive Analysis

Competitor websites can be found here:

List example websites that you like:

Describe your preferences for website design, based on your industry… For example, do you prefer large images or small? Lots of white space? No white space?

Technical Requirements

Does the website require any special functionality? For example, database requirements, etc.

If this is an e-commerce website, how will payments be made? (ie: Paypal, Stripe)

Will personally identifiable information (PII) be gathered through the website?(Required)

Yes

Are there any regulatory compliance requirements for this website?(Required)

Yes

Anything else we need to know?

Project Start Date

Desired Launch Date(Required)

29-5=

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