Project Description

ALABAMA DEPARTMENT OF TRANSPORTATION

I-59/20 Bridge Replacement Project

The closure of I-59/20’s elevated sections through downtown Birmingham, Alabama impacted approximately 80,000 vehicles per day. 24 Communications developed an integrated strategy utilizing a project-specific website, social media, television and radio PSAs, email marketing, billboard signage, and earned media to assist the Alabama Department of Transportation in keeping the public aware of closures, detours, and progress during the construction period.
Services: Website Development, Digital Ads Design, Email Marketing, PSA Videos, Media Buying, Social Media Marketing, PR