Project Description
ALABAMA DEPARTMENT OF TRANSPORTATION
I-59/20 Bridge Replacement Project
The closure of I-59/20’s elevated sections through downtown Birmingham, Alabama impacted approximately 80,000 vehicles per day. 24 Communications developed an integrated strategy utilizing a project-specific website, social media, television and radio PSAs, email marketing, billboard signage, and earned media to assist the Alabama Department of Transportation in keeping the public aware of closures, detours, and progress during the construction period.
Services: Web Design & Development, Digital Ads Design, Email Marketing, PSA Videos, Media Buying, Social Media Marketing, PR
ALABAMA DEPARTMENT OF TRANSPORTATION
59/20 Bridge Project
24 Communications developed a strategy utilizing website, social media, PSA videos, external communications through radio and t.v. ads, email marketing, public relations, and billboards ads to assist ALDOT in keeping the public aware of all updates during the construction period. This strategy helped to keep the public informed of closures, detours, and progress of the construction project.
Services: Web Design & Development, Digital Ads Design, Email Marketing, PSA Videos, Media Buying, Social Media Marketing, PR
