Central Alabama Radiation Oncology is dedicated to offering coordinated, compassionate care using world-class radiation oncology treatments. They needed a digital presence and brand identity that reflected not only their high standards and patient-first mission, but also met rigorous accessibility standards so every patient could feel welcome and supported.

24 Communications refreshed CARO’s brand identity to convey clarity, trust, and care.

Additionally, 24 Communications redesigned the CARO website to meet WCAG 2.1 AA accessibility standards—building an experience that’s intuitive, responsive, and welcoming. Our ongoing social media management keeps their channels active, engaging, and on-brand. We also design breast cancer survivorship campaigns that celebrate strength, raise awareness, and connect with CARO’s community on a deeply human level.

CARO now presents a cohesive and compassionate brand experience—from logo to website to social content. Their accessible site supports patients and families with clarity, while ongoing digital and campaign efforts strengthen their connection to the community and reinforce their reputation as a trusted leader in oncology care.