24 NEWS & INSIGHTS
Why One Size Doesn’t Fit All
If your marketing strategies show you that it makes sense to spend $4.5 million for 30 seconds in front of the largest audience in TV history, then buying a commercial spot during Super Bowl XLIX would have been the right choice. A lot of big-spending advertisers clearly saw this as a good value – or at least a value they deemed doable.
However, most marketers, and most of our clients, have tighter budgets than the $150,000-a-second rate of this year’s championship game. Not only that, most marketers, and most of our clients, don’t actually need to reach 114.4 million people across the nation and into various other parts of the world. Most of us are looking to a specific market – sometimes in a particular geographic location, sometimes with particular demographic characteristics, and sometimes with interests in particular hobbies, causes or concerns.
Reaching this audience calls for specifics, a plan, certain strategies. These marketing strategies balance the need to reach a targeted audience with the available budget spread across new and/or traditional media. Your marketing plan make not look like the shop next door, or possibly even your own competitor – because it’s unique to your organization.
We’re 24 Communications, a branding agency in Montgomery, Alabama. We’d be happy to talk with you about how to strategically integrate a mix of online, electronic and print media into a plan that’s just the right size for you. Our goal is to develop marketing strategies based on your goals – not anyone else’s. Send us an email or give us a call, and let’s get started.