Failing to include essential content in your website design can be the difference between someone acting on your message – or moving quickly on to the next online option. So, what’s considered to be “must have” content?
It depends on how your organization operates, but you can expect that “contact information” is at the top of the list. In fact, a recent survey found that “No Contact Information / Phone Number” was the reason 44% of respondents said they would leave a vendor website. That’s from a 2015 B2B Web Usability Report recently released by Huff Industrial Marketing and KoMarketing.
This thought was echoed by other responses in the same survey. When respondents were asked to rate website elements that annoy them, more than half (54%) indicated that the lack of thorough contact information reduced a vendor’s a credibility – and that was cause for them to leave the website. Similarly, when asked what types of content assets were missing on most company websites, guess what 51% keyed in on? “Thorough Contact Information (phone / email / address).” So be sure to let your audience know how you can be reached!
Other content essentials could include:
- An “About” page highlighting mission and vision, plus links to company history, key team members, and possibly a staff directory
- Products/services, including how to purchase, register or join
- Evidence of expertise, including awards, work samples, case studies and white papers
- Locations, as well as map and directions
- Oh, and did we mention contact information?
Speaking of getting in touch, if you’d like our help with a new website design for your business or organization, let’s talk. Just give us a call at 334.356.2426. We’re 24 Communications, a website developer in Montgomery, Alabama. We’d be glad to be of service.