Picture this, if you will
You’re sitting with a client discussing all the wonderful things your business has to offer. Everything is going well, but you think it might take one more meeting to close the deal. “Can I have your business card just for a little last minute research on my own?” says the eager prospect with a smile on their face. Suddenly your worst fear has been realized. The business card – the old, outdated business card, with the old, outdated logo, and a link to the even older, even more outdated website. You smile, reluctantly pull the card from your inside jacket pocket, and hesitantly hand it off to the customer. You now feel like you’ve inevitably just lost the sale.
It’s Time for a Brand Overhaul!
It’s easy to get caught up in day-to-day operations without realizing that over time your business has outgrown its original brand identity. You can’t wear the same pair of jeans for ten years without coming to the realization that either they no longer fit, or they have simply gone out of style. Your brand is no different – it requires a fresh look every once in a while.
Is it Time to Make Time?
There are a few indicator lights that can let you know when it truly is time to start the process of revving up your brand identity. For example:
- · You have website shame / logo shame / name shame
- · Your staff are embarrassed to pass out their business cards
- · Your business model has shifted over the years / You’ve outgrown your original brand
- · You want to expand your target market
Even thriving businesses experience these at some point in their life cycle. As the business evolves, the brand must evolve with it to ensure future growth.
Take the First Step
Rather than thinking of overhauling your brand as starting over, think of it as an investment that will take your business to the next level. Talk to a professional branding / advertising agency – they can take the time to learn who you are and what you do in order to effectively communicate that to your ever-evolving audience.