Branding Your New Business

Have you ever considered starting your own business? Maybe you’ve had a career for a while and have gained experience that has you thinking about becoming your own boss. Maybe you’ve gone back and forth about jumping head first into entrepreneurship so you can live out your passion. Maybe you’ve already pitched your new business [...]

By | 2017-03-29T21:15:27+00:00 May 27th, 2016|24 blog|

The Need for an Integrated Marketing Plan

The tell-tale sign that a business is successful is when they have excited and devoted customers. However, one of the biggest challenges businesses face is getting those customers to walk through the door for the first time. Businesses need customers to survive, but what is the key to finding those faithful customers? Marketing. […]

By | 2017-03-29T21:17:04+00:00 March 4th, 2016|24 blog|

2015 MarCom Awards

24 Communications Receives Four 2015 MarCom Awards for Outstanding Creative Achieve ment   For Immediate Release October 30, 2015   Montgomery, Ala – 24 Communications announced today the company has been awarded four 2015 MarCom awards for outstanding creative achievement. 24 Communications received 1 Platinum, 2 Gold awards and 1 honorable mention for work spanning [...]

By | 2017-03-29T21:39:00+00:00 October 30th, 2015|24 blog|

Defining Your Employer Brand

As we’ve said in other blog posts, your brand identity is far more than your logo design and your advertising campaign. Your brand is the sum of everything produced or created that represents your company in addition to all the ways your organization interacts with your market. That includes how you represent yourself and interact [...]

By | 2017-03-29T22:00:38+00:00 August 9th, 2015|24 blog|

Design Tips for Your Trade Show Exhibit

Trade shows are a great opportunity to put your best foot forward when meeting with your market face to face. But be careful that your exhibit design doesn’t detract from the good first impression you are hoping to make. First, as with all marketing materials, your trade show booth design should be consistent with your [...]

By | 2017-03-30T15:46:21+00:00 August 5th, 2015|24 blog|

Improve Your Content Marketing

Search engines and website visitors like current, relevant content. So if your last blog post was dated, say, 2012, you’re clearly running behind in the field of content marketing. But even if your blog post was dated four weeks back, that’s not current either. So how can you create enough website content to keep visitors [...]

By | 2017-03-30T14:12:48+00:00 August 1st, 2015|24 blog|

Strategies for Email Marketing

Email marketing has two main purposes: drive people to your website and get them to take an action. This purpose underlies different types of email campaigns, including: Educational email for content marketing. When you have videos, white papers, case studies or other pieces that would benefit your target market, educational email encourages your audience to [...]

By | 2017-03-30T16:16:19+00:00 July 30th, 2015|24 blog|