Email campaign rate not as successful as you were hoping? The experts at 24 Communications share the most effective words for email engagement. By: Jessi Minneci We all know that words have power, but when it comes to your business’s email marketing campaigns, do you really know which words will encourage your [...]
The key to creating valuable content is to write as if you are needed, not needy By: Jessi Minneci So you’ve got your website and social profiles all set up. You are pushing out weekly… even daily blog and social posts! You know your products and/services are cool, so you’re good… right? Sorry. Not [...]
So you have Facebook likes and Instagram and Twitter followers… now what?!?! By: Jessi Minneci Once you hit the milestone of getting your business up and running (yay!), you more than likely worked tirelessly to increase your Facebook page’s likes and Instagram and Twitter followers. The battle was a slow and rigorous one, we’re [...]
It’s important for your company to know what converts… before you can determine what will sellBy: Jessi Minneci https://vimeo.com/264082269 Landing pages. They’re arguably one of the most important pieces in the well-designed marketing puzzle. A savvy marketer, business owner, company, etc. understands that once they have taken all the steps to getting a prospective client to [...]
We hope your 2018 is off to a strong start. Ours definitely is! We’ve been working hard for our clients, implementing marketing plans, developing compelling content and designing bold creative—all with an integrated approach. If you find it stressful to create core content, maintain brand consistency and communicate through multiple channels—all while trying to get your real job [...]
For Immediate Release November 1, 2017 Winfield, Ala – 24 Communications announced today the company has been awarded eight 2017 MarCom awards for outstanding creative achievement. 24 Communications was awarded 1 platinum award, 4 gold awards and 3 honorable mentions for work including website development and print design. MarCom Awards is an international [...]
You can’t be all things to all people. Frankly, you can’t even be all things to all of your customers and prospects. We all intuitively know this to be true, yet the way most B2B (business-to-business) marketing is done ignores this truth. Instead of speaking to a core audience, businesses all too often take a general [...]
Growing a small business is anything but easy. It requires long hours, grueling work, and, often, hundreds of prospecting emails. The preferred method of meeting potential clients is through a mutual contact, however, almost as a rite of passage, cold calls (or emails) will inevitably come into play. While there are plenty of guides on how to script [...]
“It’s all a mistake…until it works.” – Seth Godin When was the last time you saw a commercial from a local car dealer that looked markedly different from every other car dealers’ ads? Sure, they use a different person, character, or tagline, but the spots tend to look like they were produced by the same assembly [...]
Most organizations at one time or another find themselves in this place – patching together marketing pieces and advertising campaigns as-needed. Hopefully they have a similar look and feel, but since spending time on marketing takes time away from the core business, you’re just lucky to get it out the door! The good news is, there’s [...]
