For Immediate Release November 1, 2017 Winfield, Ala – 24 Communications announced today the company has been awarded eight 2017 MarCom awards for outstanding creative achievement. 24 Communications was awarded 1 platinum award, 4 gold awards and 3 honorable mentions for work including website development and print design. MarCom Awards is an international [...]
You can’t be all things to all people. Frankly, you can’t even be all things to all of your customers and prospects. We all intuitively know this to be true, yet the way most B2B (business-to-business) marketing is done ignores this truth. Instead of speaking to a core audience, businesses all too often take a general [...]
Growing a small business is anything but easy. It requires long hours, grueling work, and, often, hundreds of prospecting emails. The preferred method of meeting potential clients is through a mutual contact, however, almost as a rite of passage, cold calls (or emails) will inevitably come into play. While there are plenty of guides on how to script [...]
“It’s all a mistake…until it works.” – Seth Godin When was the last time you saw a commercial from a local car dealer that looked markedly different from every other car dealers’ ads? Sure, they use a different person, character, or tagline, but the spots tend to look like they were produced by the same assembly [...]
Most organizations at one time or another find themselves in this place – patching together marketing pieces and advertising campaigns as-needed. Hopefully they have a similar look and feel, but since spending time on marketing takes time away from the core business, you’re just lucky to get it out the door! The good news is, there’s [...]
Where does effective communication start? It’s the appropriate awareness of your audience and engaging with them in the way they are most open to receiving your message. The problem communicators face is they don’t approach their tradecraft in this way. They make assumptions based on what they “think” their audience looks like and engage them in ways [...]
People get bored. It’s easy to blame this on ever-shortening attention spans, but the thing is, the addition of smartphones, tablets, and wearables means information itself is ubiquitous. This creates a problem for advertisers, as you still must find a way to break through and convey your message to your target audience. To solve the problem, I [...]
It is my firm belief that nearly every situation in life, including business, can be tied to a scene from Seinfeld and/or The Princess Bride. One is a show famously about “nothing,” and the other is pretty much the exact opposite, a film labeled as a fantasy comedy adventure. Example #1 In the Seinfeld episode “The Alternate Side,” Jerry has [...]
In the geeky world of statistics, data science and the like, there’s an idiom that’s proven transitional even since 1903: “Don’t use data as a drunken man uses a lamp post – for support rather than illumination.” Data – especially that nebulous term “big data” – is all the rage these last few years. It’s becoming [...]
Tullian Tchividjian, the grandson of Billy Graham and now former pastor of Coral Ridge Presbyterian Church in Ft. Lauderdale, FL, stepped down after admitting to an extra-marital affair. This may seem like an odd way to start a blog post about advertising, but it illustrates a very important point that builds on my last blog post about the [...]
