Is your business taking advantage of running Google AdWords campaigns for various keyword search terms yet? AdWords is essentially the advertising platform of Google, where companies can purchase ads that are served as top-ranking results to users who perform a relevant and related search. With the evolution of digitization, most companies have migrated to the web and continue to [...]
SEO strategies are necessary for keeping your website discoverable and ranked via search engines. Here are the SEO strategies you need to know for 2019. As you map out your content marketing strategy for the remainder of the year, search engine optimization (SEO) should remain top of mind. Ranking high with SEO takes both time [...]
Branded content goes a long way in painting your company to be an asset rather than just a retailer. Today, we will share how to do branded content, the right way. As a marketing professional, you already know that successful content marketing is more than just impeccable storytelling. Sure, the story itself plays an [...]
Our world is changing every day, and your audience is changing with it. It can seem daunting to try to keep up with the latest fads in marketing and communication—however, it is crucial to recognize how the world is evolving so that your business does not get stuck in a marketing/brand standstill. Keeping your eyes [...]
Social media has changed the way that both individuals and brands view, communicate, and interact with the world. What was once only a guilty pleasure has grown into a marketing tool and necessity for small and large businesses alike. When used properly, social media empowers brands to build loyalty by connecting with consumers in real-time [...]
Communicating with your target audience today is paradoxically difficult. Yes, screens and devices from which to gather information are ubiquitous; but so are messages from others who are also trying to communicate with your target audience. Not only that, a litany of other obstacles stand in your way: ad-blocking software; smaller screens on wearables that [...]
According to The Content Marketing Institute’s B2C 2018 Benchmarks, Budgets, and Trends—North America report, organizations with an extremely successful or a very successful content marketing approach say blogs are one of the most effective formats for helping them reach their objectives. The only marketing tool more effective for these businesses is email. 1. Your Blog Can [...]
On Friday, May 18, 2018, 24 Communications will close our doors to dedicate an entire day to a local organization in need. We can’t wait! By: Jessi Minneci At 24 Communications, our passions reach beyond helping clients craft perfect websites, effective marketing strategies, and the latest SEO strategies. Our passions – or rather our [...]
Email campaign rate not as successful as you were hoping? The experts at 24 Communications share the most effective words for email engagement. By: Jessi Minneci We all know that words have power, but when it comes to your business’s email marketing campaigns, do you really know which words will encourage your [...]
The key to creating valuable content is to write as if you are needed, not needy By: Jessi Minneci So you’ve got your website and social profiles all set up. You are pushing out weekly… even daily blog and social posts! You know your products and/services are cool, so you’re good… right? Sorry. Not [...]
