Our world is changing every day, and your audience is changing with it. It can seem daunting to try to keep up with the latest fads in marketing and communication—however, it is crucial to recognize how the world is evolving so that your business does not get stuck in a marketing/brand standstill. Keeping your eyes [...]
Social media has changed the way that both individuals and brands view, communicate, and interact with the world. What was once only a guilty pleasure has grown into a marketing tool and necessity for small and large businesses alike. When used properly, social media empowers brands to build loyalty by connecting with consumers in real-time [...]
Communicating with your target audience today is paradoxically difficult. Yes, screens and devices from which to gather information are ubiquitous; but so are messages from others who are also trying to communicate with your target audience. Not only that, a litany of other obstacles stand in your way: ad-blocking software; smaller screens on wearables that [...]
We hope your 2018 is off to a strong start. Ours definitely is! We’ve been working hard for our clients, implementing marketing plans, developing compelling content and designing bold creative—all with an integrated approach. If you find it stressful to create core content, maintain brand consistency and communicate through multiple channels—all while trying to get your real job [...]
For Immediate Release November 1, 2017 Winfield, Ala – 24 Communications announced today the company has been awarded eight 2017 MarCom awards for outstanding creative achievement. 24 Communications was awarded 1 platinum award, 4 gold awards and 3 honorable mentions for work including website development and print design. MarCom Awards is an international [...]
You can’t be all things to all people. Frankly, you can’t even be all things to all of your customers and prospects. We all intuitively know this to be true, yet the way most B2B (business-to-business) marketing is done ignores this truth. Instead of speaking to a core audience, businesses all too often take a general [...]
Growing a small business is anything but easy. It requires long hours, grueling work, and, often, hundreds of prospecting emails. The preferred method of meeting potential clients is through a mutual contact, however, almost as a rite of passage, cold calls (or emails) will inevitably come into play. While there are plenty of guides on how to script [...]
“It’s all a mistake…until it works.” – Seth Godin When was the last time you saw a commercial from a local car dealer that looked markedly different from every other car dealers’ ads? Sure, they use a different person, character, or tagline, but the spots tend to look like they were produced by the same assembly [...]
Most organizations at one time or another find themselves in this place – patching together marketing pieces and advertising campaigns as-needed. Hopefully they have a similar look and feel, but since spending time on marketing takes time away from the core business, you’re just lucky to get it out the door! The good news is, there’s [...]
Where does effective communication start? It’s the appropriate awareness of your audience and engaging with them in the way they are most open to receiving your message. The problem communicators face is they don’t approach their tradecraft in this way. They make assumptions based on what they “think” their audience looks like and engage them in ways [...]
