It is my firm belief that nearly every situation in life, including business, can be tied to a scene from Seinfeld and/or The Princess Bride. One is a show famously about “nothing,” and the other is pretty much the exact opposite, a film labeled as a fantasy comedy adventure. Example #1 In the Seinfeld episode “The Alternate Side,” Jerry has [...]
In the geeky world of statistics, data science and the like, there’s an idiom that’s proven transitional even since 1903: “Don’t use data as a drunken man uses a lamp post – for support rather than illumination.” Data – especially that nebulous term “big data” – is all the rage these last few years. It’s becoming [...]
Tullian Tchividjian, the grandson of Billy Graham and now former pastor of Coral Ridge Presbyterian Church in Ft. Lauderdale, FL, stepped down after admitting to an extra-marital affair. This may seem like an odd way to start a blog post about advertising, but it illustrates a very important point that builds on my last blog post about the [...]
How many times have you heard a business owner say, “You know, social media sounds like a great way to advertise, but I tried Twitter and got nothing out of it?” Statements like that have many levels of faulty thinking, but the main one reminds me of a quote from Tim Ferriss’ “The 4-Hour Work Week:” “Blaming [...]
Navigating online advertising can often be troubling for small businesses, but it doesn’t have to be. There is an alternative that will save your company time, money, and many headaches, and chances are you’re probably already using it: Facebook. With more than one billion active users, Facebook has revolutionized online advertising by allowing small businesses [...]
Before implementing your customer persona targeting campaign, you must first determine if you can, or should, do it yourself. As with most things in life, you can do it in-house, pay someone to help you, or pay someone else to do it. The difficult thing is deciding which scenario will work best for your company. [...]
When I first started to write this blog post, I figured there would be an article or two to get me started – you know, something that summed up targeted advertising methods and strategy succinctly to help me focus. Well, about 2,000 articles and 900 infographics later, (no offense to infographics – I LOVE infographics) [...]
Dramatic changes in content delivery are creating tremendous opportunities for marketers because of the ability to target very specific audiences. However, before we dive straight in to a detailed discussion of targeting, we must step back and look at who we are targeting, and the best way to do that is via customer (or buyer)personas. We all assume [...]
In today’s world, style, image, and audience are all crucial to a business’ brand. Our world is changing every day, and your audience is changing with it. It can seem daunting to try to keep up with the latest fads in marketing and communication—however, it is crucial to recognize how the world is evolving so [...]
Thus far, we have looked at the changing landscape of video content and the need to define your target customer personas. Now what? Become a targeting Jedi Master, obviously! Huh? First, if you don’t know what a Jedi is, you can read this. If you do know what one is, but have no idea how it relates to marketing, [...]
