Project Description

Tuscaloosa Farmer's Market Logo

Featuring fresh local produce, sustainably sourced products, seasonal flavors that will tantalize the taste buds, and an Alabama-authentic feel that cannot be replicated, the Tuscaloosa Pop-Up Farmers Market has something for everyone! Open nearly every day of the week from April through September, the market is made up of five intimate marketplaces dedicated to reaching each of the city’s districts throughout the entirety of the growing season. These neighborhood pop-ups provide locally sourced goods and delicious options for community members in need of economic assistance and those who don’t otherwise have access to the Tuscaloosa River Market.

24 Communications was engaged to provide branding and marketing support, including a logo for the Tuscaloosa Pop-Up Farmers Market. A platinum Hermes award was presented to 24 Communications for the  logo, illustrated by Avery Solt with senior graphic designer Shelton Roach. The winning logo design will be the anchor of the campaign and will be featured on trucks, billboards, t-shirts and social media graphics.

Services: logo design, social media marketing, website design and development, search engine marketing, event marketing, billboard design

Platinum Hermes Award

Illustrator: Avery Solt
Senior Designer: Shelton Roach
Creative Director: Jennifer Solt
Account Manager: Callie Hincy

Pop-Up Market Locations & Information

The Tuscaloosa Pop-Up Farmers Market will operate from 3:00 p.m. – 6:00 p.m. Monday through Friday seasonally from April through September. The schedule for the five pop-ups is as follows:

  • MONDAY: McDonald Hughes Community Center, 3101 Martin Luther King Jr. Blvd.
  • TUESDAY: Harmon Park, 2901 Greensboro Ave.
  • WEDNESDAY: Annette N. Shelby Park, 1614 15th St.
  • THURSDAY: McAbee Activity Center, 3901 Loop Road
  • FRIDAY: The Tuscaloosa Gateway Innovation and Discovery Center, 2614 University Blvd. E.

*The schedule and locations will remain the same throughout the pop-up season.

To ensure all community members are able to take advantage of fresh and delicious produce, each pop-up market will be located near public transportation and restrooms. Each location will accept SNAP/EBT (Supplemental Nutrition Assistance Program/Electronic Benefit Transaction) as well as SFMNP (Senior Farmers Market Nutrition Program).

What You’ll Find

Get ready to relish in the vibrant colors and delectable flavors of locally grown/prepared:

  • Fresh fruits and vegetables
  • Meats
  • Baked goods (breads, cakes, confections, etc.)
  • Artisan arts and craft wares

Fruits and vegetables will be farmed throughout the week, harvested daily and at the height of freshness upon arrival to the markets. Patrons will have access to a vast array of healthy foods like strawberries, blueberries, peaches, blackberries, cantaloupe, figs, muscadines, watermelon, beets, bell peppers, butterbeans, cabbage, collard greens, corn, cucumbers, eggplant, green beans, peas, kale, lettuce, lima beans, mustard greens, okra, onions, potatoes, radishes, spinach, squash, sweet potatoes, tomatoes, turnip greens and beyond!

The market will support 70 direct vendors and will be anchored around three local farms: Belle Meadow, Norris and Hale farms.

For more information, visit https://www.tuscaloosafarmersmarket.com.

Logo Design

Tuscaloosa Farmer's Market Logo
Tote bag

Logo Design

Tuscaloosa Farmer's Market Logo
Tote bag

Website Design

Desktop and mobile

Tuscaloosa Farmer's Market Website

Website Design

Desktop and mobile

Tuscaloosa Farmer's Market Website

Advertising

Print & Digital

Tuscaloosa Farmers Market Print Ad
Tuscaloosa Farmers Market Digital ad
Flyer
Tuscaloosa Farmers Market Billboard
Tuscaloosa Farmers Market Digital banner

Advertising

Print & Digital

Tuscaloosa Farmers Market Print Ad
Tuscaloosa Farmers Market Digital ad
Tuscaloosa Farmers Market Billboard

Social Media

Twitter & Instagram

Social Media

Twitter & Instagram