Staying connected with your customers and internal team is more important than ever. Here’s how 24 Communications can help improve your communications plan with innovative tools and approaches.
Why Content Marketing is Essential
Oxford Languages defines content marketing as a type of “advertising” that involves the creation and sharing of online material (such as videos, blogs and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. As you can see, marketing has everything to do with communication – communication with your target audience; communication with potential customers and partners; communication of brand awareness; communication of your company’s expertise, and so on.
Developing strong and consistent strategies to communicate all your company needs to thrive takes time and a certain level of knowledge that can be used to garner profitable exposure for your business. But even if you’re a strong writer with a clear understanding of your target audience, bringing in content marketing professionals to help with content creation efforts and communications is one of the best investments you can make for your marketing strategy.
We want to give you a glimpse into some of the innovative communication tools offered by 24 Communications and how they can benefit your business. Let’s take a look.
Innovative Communication with 24
We are living through an unprecedented pandemic that has hindered our world of face-to-face interaction. Even if you have been forced to safely social distance from your customers – or from your internal team, for that matter – communication should never cease, as a communication plan is critical to staying relevant. 24 makes staying in contact easy by facilitating human connections with a communication plan.
Public relations exist in part to help ensure an organization’s public image and brand are protected when something (such as a global pandemic) goes wrong. Let us help your organization establish a communication action plan with unique tools such as streaming platform management and customization; email design, customization, templating and schedule management; event and/or promotional messaging management; and more. We even offer media relations and training.
It’s more important than ever to stay relevant and to keep your people engaged. Whether meeting in person or not, 24 can keep you connected with the people who matter most.
More on Video
A service we have found especially popular during the pandemic is something we call “fireside chats.” These are video conferences that allow you to meet with people from your internal team to discuss operations and ongoing efforts related to any subject matter that you feel needs to be talked about and put out in front of your consumers.
Video conferences allow customers to see the faces in your company engage in deeper conversations about what you do, how you do it, and what you can do for them, among other aspects and services that you bring to the table. We can help you broadcast your messaging with your people via these fireside chats. We can also help you customize your video conferencing platform with branding, sponsorship logos, and more.
Teach with Webinars
Webinars have been used far and wide since the outbreak of COVID-19 to host in-depth discussions on topics that are important to your industry. Different from fireside chats, webinars allow participants to sign up or register. They are held live and usually incorporate presentations and chat rooms that facilitate further discussion and interaction with the host and participants. Sessions can be used to share knowledge, ideas, and updates with customers or, they can be used internally to offer training, development, and team building.
Virtual seminars are another great video software to take advantage of, especially with your internal team. They are being held across the country by organizations in every field. You should encourage your team to register for seminars on topics relevant to your industry or your client’s industries.
Remain a Resource with Content
Your customers need you more than ever now, and it’s essential for you to provide them with compelling content that will teach them something new and present your business as a resource for them.
We at 24 can help you provide valuable content in various ways, including the following.
- eNewsletters / email communications
- Website content (landing pages, gated content, information, etc.)
- Social media messaging
For your content communications strategy to be effective, you need high quality content with a clear message that permeates every platform. Why? Because search engines like Google refine their processes for filtering out low-quality content and unreliable sources/materials. Following are just a few of the common mistakes less experienced content creators make:
- Posting duplicate content
- Keyword stuffing (the same targeting over and over)
- Short articles
Instead, for your marketing strategy to be effective, you need to make sure your content is well written and has your target audience in mind, so you can solve their problems, share interesting insight or answer common questions. That’s where the experts at 24 Communications can come in and offer our services.
Why 24 Communications?
At 24, we recognize the value of relationships (whether with your team or your customers). These relationships are cornerstone to your success. We place the highest priority on becoming experts in your business and developing a content marketing and communications strategy that will work to your business’ benefit.
We work to work again. This means we are present and proactive in our efforts in every department and every position – from design to development to administration to project management. We don’t ignore potential problems; we address them and solve them. We create work that translates to positive bottom line results. We work hard, we hustle, and we deliver excellence.
Start working with us today to streamline your company with innovative communication strategies that will take your marketing efforts and brand effectiveness to the next level.