24 NEWS & INSIGHTS
How Well Does Your Website Sell?
If your organization is like most organizations, your website should be able to process transactions.
Whether you’ve got a full slate of consumer products to offer, or books and t-shirts to sell to support your cause, or members to enroll, or conferences to promote – an online store is an important element in your website development. Non-profit organizations also need e-commerce website designs that enable them to conduct fundraising campaigns.
The complexity of your e-commerce pages depends on your organization’s mission. The range could be anywhere from a large retail operation offering products searchable across numerous categories to an association registering participants for your golf tournament. Whatever the complexity, the most important features to consider are:
Your visitors should be able to figure out instinctively what you offer, how they can navigate through your offers, and how they can purchase. Remember, online consumers are impatient. They want to be able to find what they need quickly. An uncluttered design with a clean interface, easy-to-read text and easy navigation is the basic need of every e-commerce website.
As more and more consumers turn to their smartphones and tablets for their online shopping, your online store should be able to be viewed and navigated on any size device.
How well can your visitors find what they want? Usability tests don’t have to be complicated. Get your friends and colleagues to spend a half an hour on your site, navigating and selecting products and proceeding to checkout. Ask them to make notes about any frustrations or confusion they experience.
Call to Action
Make sure it’s easy for website visitors to know how to respond to your offers. “Buy now” buttons should be easy to see and click on any size screen your visitors are viewing.
Again, the details of your e-commerce tools will be specific to your organization’s mission and purpose, and that’s where we can help. We’re 24 Communications, a website development agency in Montgomery, Alabama. We’d be glad to talk about your goals for your website – and how we can design solutions to help you meet them. Give us a call at 334-356-2426.