24 NEWS & INSIGHTS

It seems that many of your clients and customers like their Internet pocket sized – and Google has taken notice. The search engine giant has announced that, effective April 21, “mobile friendliness” will be used as a ranking signal when it delivers search results.

Therefore, if your website isn’t mobile friendly, you’ll have a problem being found in Google (not to mention the competitive disadvantage you’ll face if your competitors do have mobile-friendly websites).

The Google change was inevitable given the popularity of smartphones that has also given rise to a level of consumer convenience that isn’t slowing down.

As a matter of fact, an infographic from Formstack points out that average smartphone conversation rates are up 64% compared to desktop conversion rates. That means that folks aren’t just viewing social platforms during a few minutes downtime – but are taking care of business with their mobile devices.

That gets to another point of the Formstack infographic. When mobile users come to your website, they want something. For example, they want a phone number, directions, coupons, appointments, or reservations. Mobiles users, like most people, are an impatient lot. Make it easy for them to get what they need with accessible, mobile friendly call-to-action features. (For more, you can see the infographic here: https://www.formstack.com/infographics/mobile-marketing-mistakes.)

So how well does your website design provide mobile access? If your website is only designed for desktop viewing, it’s imperative that you make a change now to a mobile-friendly design. Even if your website has a responsive design, the time could be right for making improvements that serve an increasing mobile audience.

We can help. We’re 24 Communications, a web development agency in Montgomery, Alabama. If you’d like to talk about your mobile strategy, let us know.