Regardless of the size of your organization, one of the most important audiences your marketing programs should reach is your team of employees. Whether you have five or five hundred people on your payroll, these team members are your number-one brand ambassadors. Keeping them engaged and informed will help your company achieve its marketing objectives. Neglecting to do so can have a decidedly different result.
Imagine this scenario. Your organization creates a super-strong advertising campaign, and it gets lots of attention and buzz. So, if a neighbor asks an employee for details, what happens if the employee says: “I don’t know anything about it.” The buzz gets zapped. That’s what happens.
But what if the employee said instead, “I’m really excited that we’re doing this. We had all the details before the advertising campaign launched and knew it was a great deal that people would love.” The buzz gets support.
Internal communication can connect, inform and inspire – all good outcomes to foster in your top brand ambassadors. Internal messages work best as they support external messages, as well as the look and feel of your brand identity. For example, the voice of your internal communications should reflect the voice of your brand. The materials should reflect the visual identity.
In other words, seamless communication comes with a unified design and brand identity – internally and externally. Want to learn more? We’re 24 Communications, an advertising agency in Montgomery, Alabama, and we can help you create the materials you need to communicate effectively with your team and your recruits.