Inbound marketing is a set of tools and activities intended to attract the right kinds of customers and clients to your website and social media profiles.
Search engine optimization is a foundation of your inbound marketing strategy. SEO relies on the skillful creation of website content and placement of keywords in this content as well as headers, URLs, meta descriptions, image names, alt tags and more.
There are other factors to consider as you optimize for web searches, and we’d be happy to talk with you about those. In the meantime, let’s point out the other main elements of your inbound marketing strategy:
Useful and engaging content
Search engines are looking for “relevance and authority” in the results they deliver for searchers. Your content is your best opportunity to reinforce both. If visitors to your website find your site and like what they see, the content builds the value of your brand and reinforces your brand identity.
Therefore, as you display your expertise in your content, visitors return to your website to consume more content, and search engines take notice. As visitors see you as an expert in your field, search engines do too. Your relevance in meeting visitors’ needs increases your authority and leads to higher rankings.
Trustworthy website design
Your website design is equally critical to your inbound marketing success. There’s little benefit in drawing visitors to a website with excellent content and a good distribution of keywords if your website design doesn’t present professionalism and easy, logical navigation.
Website visitors want to quickly find the information they are seeking, or they’re off to the next search result in seconds. If they like what they see, they’ll stay longer and return—which is good for SEO.
If you’d like help with your website development and inbound marketing strategies, let us know. We’re 24 Communications, an advertising agency in Montgomery, Alabama, and we’ve got a lot to tell you about how to attract visitors and keep them coming back. Call us at 334.356.2426.