Hermes Creative Awards recognizes 24 Communications with a Gold award for opioid abuse prevention and recovery campaign.
According to the Center for Disease Control, an average 21- to 29-percent of individuals prescribed opioids for chronic pain misuse them, and 115 Americans die from opioid overdoses every single day. The statistics are scary, and yet, they’re true. Addiction does not discriminate, and the disease of addiction has impacted everyone from students and parents, to doctors, teachers, lawyers and the like. Fortunately, there is help for opioid use disorder.
Opioid use, misuse, addiction and recovery are topics often considered taboo. But more recently we see increased reports of opioid use and abuse as a topic of concern. Without information, we can’t have conversations; and without conversations, we can’t make progress.
24 Communications recently won a Gold Award from the 2019 Hermes Creative Awards for an opioid substance abuse campaign we created for the Council on Substance Abuse. The Hermes Creative Awards is an international competition for creative professionals. Whether involved in the concept, writing, or marketing of traditional materials or advancing technologies, Hermes honors true marketing professionals, and are proud to be recognized for the creation of such a meaningful and essential campaign.
Opioid Help: A No Judgment Zone
An Overview of our Hermes Awards Entry
The campaign includes many resources to promote awareness of opioid use disorder, including a campaign-specific microsite, posters for display in local high schools and community centers, a direct mail series, and resources for first responders and medical professionals.
The target audiences were adolescents, EMT workers, and friends and families of people who are opioid dependent, as well as the person suffering from opioid dependence themselves. The goals of the project were to educate people on opioid dependence, the proper use of 9-1-1 as it relates to addiction, and to promote the resources available through the Council On Substance Abuse-NCADD.
Why COSA? And Why Addiction?
Many people do not understand why or how other people become addicted to opioids or other drugs. It is often mistakenly assumed that drug abusers lack moral principles or willpower and that they could stop using drugs if only they “wanted to” or “cared enough to change their behaviors.” In reality, drug addiction is a complex disease based on physiological, genetic predisposition, and environmental factors, and quitting takes more than good intentions or a strong will.
With the microsite and the resource materials, we hope to aid in the spreading of awareness. If you’re worried about your own or a friend or family member’s drug use, it’s important to know that judgment-free help is available – addiction is a legitimate sickness that is not necessarily curable, but can be treated successfully.
Help 4 AL
Our microsite URL leads to a landing page that features downloadable resource materials for providers, schools, families, and friends, among others. Our hope here was to provide a form of one-stop-shopping for anyone looking for help. We design and develop interactive, online platforms to help clients build trust, create awareness, drive engagement and market their products and services (in the form of downloadable guides, case studies, white papers, etc.).
Addiction and Recovery Blog
Blogs help assign a voice, mission, and education to your expertise. In this case, we wanted to create engaging, interesting, and informative content that shaped COSA-NCADD as more than just a council. Our blogs further present COSA-NCADD as a resource and a helping hand. Visitors would ideally be able to come back to this site time and time again to find new, relevant, updated, and related content and information.
From creative concept to blog implementation, our work for our clients cover all advertising tools and techniques. These include advertising that builds your overall organizational identity through to the specific creative elements that promote your brand.
Whether you are an established corporation, a start-up business, a government agency, a nonprofit organization or a member-based association, your brand needs a cohesive identity and unique positioning within a strategic selection of media.
We at 24 Communications would like to thank the Hermes Creative Awards for recognizing our efforts and creative value. The awards are administered and judged by one of the largest, oldest, and most respected evaluators of creative work in the marketing and communications industry. It is an honor for us to participate in this competition and to be recognized for our hard and dedicated work. To learn more about the awards, click here.