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Branding Your New Business
Have you ever considered starting your own business? Maybe you’ve had a career for a while and have gained experience that has you thinking about becoming your own boss. Maybe you’ve gone back and forth about jumping head first into entrepreneurship so you can live out your passion. Maybe you’ve already pitched your new business idea to friends and family who love it and you’re just trying to get off the ground. No matter what stage of the game you find yourself in, there are a few crucial things you need in order to start successfully advertising and marketing your business.
These three things are “must-haves” when it comes to getting your business to a place where you can really start to market yourself as an industry leader.
This may seem like a no brainer, but it can be difficult to know where to start when it comes to designing your new business logo. You are a new, small business so your marketing budget is not the same as a Fortune 500 company. However, your logo design is a lasting investment that has the potential to provide a great return. A logo is the first thing people will see about your business – it can intrigue them to learn more, or have them walking right past you. First impressions are critical to the success of your new company. It is worth the investment to choose an experienced, award-winning marketing firm that can create a professional logo which will endure the test of time.
Next, you will need a basic stationery package. When you’re having a conversation with someone at the grocery store about your business, you need to be prepared to hand them your contact information in a professional way. If you are mailing a proposal, information packet, or just a simple letter to a potential client, they need to know that you are credible. Consistent branding not only deals with your logo, but making sure that all of your printed materials are consistent across the board. You need a marketing professional who can help you take your logo and translate it into beautiful business cards, letterhead, envelopes, and more. Although the digital age is taking over, stationery is still a critical component of your corporate brand.
Website Design and Development
The third aspect of advertising your new business is having a custom website designed and built for your new business. While social media plays a large role in advertising in today’s society, your website is even more important. Social media is perfect for quick and easy advertising, but once you capture a prospective client’s attention you need to be able to send them somewhere else to get more information. Your website provides information about who you are, what you do, and as many other details as you see fit. It must be mobile responsive since so many people work from their smartphones rather than a desktop, and your website is probably the final place that a prospective client will go before reaching out to you personally. This is where you really want to get it right in order to secure new business!
We’re 24 Communications, an Alabama-based full-service advertising agency. If you need someone to walk you through launching your new business, we are happy to help!