Customer reviews are extremely important to consumers when shopping for a product or service. In fact, as many as 90% of consumers read online reviews before contacting a business and 88% of customers treat online reviews like personal recommendations from friends. Managing your digital reputation can help with everything from increasing sales to building trust, credibility and helping with employee recruitment.
When you purchase reputation management software, there are two goals: 1) to move you up in Search Results and 2) to generate more positive reviews. As you may know, Google carves out space in the search results for local businesses. This was called the “7 Pack”, but it’s now a “3 Pack”, and showing up in the 3 Pack is more difficult and competitive. A few things have a direct impact on showing up in the 3 Pack including: Your Google My Business Profile, Website Optimization, Social Media Presence and the number of Reviews.
At 24 Communications, we utilize the BirdEye customer review platform as our reputation management platform of choice. We maintain an agency license which allows us to provide BirdEye to our clients with improved customer service and custom team training to ensure your office can obtain maximum benefits from the platform. Here are a few reasons we chose BirdEye and how incorporating this review platform can help your business:
Review Management & Review Monitoring – BirdEye aggregates all the reviews (200 review sites) daily into one simple screen for reporting and response, with auto email alerts for poor reviews. It includes analytics to track your success over time.
Reviewing Marketing – BirdEye distributes your positive reviews across the web including an auto created micro-website (with appointment booking and review list), your website (embedded), and automatic posting to social sites.
Review Generation – BirdEye will generate new reviews from your clients via email or text message and push those reviews to popular reviews sites (such as Google and Facebook Reviews), and gain valuable customer experience feedback. It includes a software strategy for mitigating poor reviews and generating more positive reviews.
To learn more about getting BirdEye set up for your business or for general marketing needs, contact us today!