According to The Content Marketing Institute’s B2C 2018 Benchmarks, Budgets, and Trends—North America report, organizations with an extremely successful or a very successful content marketing approach say blogs are one of the most effective formats for helping them reach their objectives. The only marketing tool more effective for these businesses is email. 1. Your Blog Can [...]
For Immediate Release November 1, 2017 Winfield, Ala – 24 Communications announced today the company has been awarded eight 2017 MarCom awards for outstanding creative achievement. 24 Communications was awarded 1 platinum award, 4 gold awards and 3 honorable mentions for work including website development and print design. MarCom Awards is an international [...]
How you are seen by your market is influenced greatly by what you say. Along with your brand elements of logo, color schemes, fonts, and all the other design tools you put into use, you’ll also want to consider the tone of your copy and content. Setting the right tone starts with knowing who you [...]
As we’ve said in other blog posts, your brand identity is far more than your logo design and your advertising campaign. Your brand is the sum of everything produced or created that represents your company in addition to all the ways your organization interacts with your market. That includes how you represent yourself and interact [...]
Trade shows are a great opportunity to put your best foot forward when meeting with your market face to face. But be careful that your exhibit design doesn’t detract from the good first impression you are hoping to make. First, as with all marketing materials, your trade show booth design should be consistent with your [...]
Search engines and website visitors like current, relevant content. So if your last blog post was dated, say, 2012, you’re clearly running behind in the field of content marketing. But even if your blog post was dated four weeks back, that’s not current either. So how can you create enough website content to keep visitors [...]
Email marketing has two main purposes: drive people to your website and get them to take an action. This purpose underlies different types of email campaigns, including: Educational email for content marketing. When you have videos, white papers, case studies or other pieces that would benefit your target market, educational email encourages your audience to [...]
Branding and brand identity are terms being bandied about in marketing circles these days, but what exactly do these concepts convey? Given that “brand,” in the classic western sense, is the imprint on your product, you might be tempted to think that your logo is your brand. But this symbol, though it is very important, [...]
Inbound marketing is a set of tools and activities intended to attract the right kinds of customers and clients to your website and social media profiles. Search engine optimization is a foundation of your inbound marketing strategy. SEO relies on the skillful creation of website content and placement of keywords in this content as well [...]
Marketing isn’t always delivered via electronic, online and print media. Sometimes, you’ve got to put something in someone’s hands. Flyers, brochures and sales sheets are within that subset of print pieces known as “marketing collateral.” These are part of the advertising strategies that reinforce your brand identity during trade shows, sales calls and presentations, or [...]
