How you are seen by your market is influenced greatly by what you say. Along with your brand elements of logo, color schemes, fonts, and all the other design tools you put into use, you’ll also want to consider the tone of your copy and content. Setting the right tone starts with knowing who you [...]
As we’ve said in other blog posts, your brand identity is far more than your logo design and your advertising campaign. Your brand is the sum of everything produced or created that represents your company in addition to all the ways your organization interacts with your market. That includes how you represent yourself and interact [...]
Trade shows are a great opportunity to put your best foot forward when meeting with your market face to face. But be careful that your exhibit design doesn’t detract from the good first impression you are hoping to make. First, as with all marketing materials, your trade show booth design should be consistent with your [...]
Search engines and website visitors like current, relevant content. So if your last blog post was dated, say, 2012, you’re clearly running behind in the field of content marketing. But even if your blog post was dated four weeks back, that’s not current either. So how can you create enough website content to keep visitors [...]
Email marketing has two main purposes: drive people to your website and get them to take an action. This purpose underlies different types of email campaigns, including: Educational email for content marketing. When you have videos, white papers, case studies or other pieces that would benefit your target market, educational email encourages your audience to [...]
Branding and brand identity are terms being bandied about in marketing circles these days, but what exactly do these concepts convey? Given that “brand,” in the classic western sense, is the imprint on your product, you might be tempted to think that your logo is your brand. But this symbol, though it is very important, [...]
Inbound marketing is a set of tools and activities intended to attract the right kinds of customers and clients to your website and social media profiles. Search engine optimization is a foundation of your inbound marketing strategy. SEO relies on the skillful creation of website content and placement of keywords in this content as well [...]
Marketing isn’t always delivered via electronic, online and print media. Sometimes, you’ve got to put something in someone’s hands. Flyers, brochures and sales sheets are within that subset of print pieces known as “marketing collateral.” These are part of the advertising strategies that reinforce your brand identity during trade shows, sales calls and presentations, or [...]
According to Google, 94% of U.S. smartphone owners search for local information on their phones. And 77% do so even at home or at work, where desktop computers are typically nearby. Another source, ReachLocal, says that 87% of smartphone users use a search engine once a day. And stats like these are 100% reason your [...]
Website designs do not last forever. Or, rather, they shouldn’t last forever but instead should be updated and redesigned as businesses grow and develop, as marketing shifts take place, and as digital technology creates more opportunities. A 10-year-old website design, for example, could be missing important search engine optimization foundations, responsive designs needed for mobile [...]
